How is subjectivity (race, class & gender) constructed and put to use Essay

How is subjectivity (race, class and sexual orientation) built and put to use through Fiesta Explain utilizing explicit models from Horton just as Gathering Up - Essay Example Subjectivity is a social mode that comes to fruition through numerous connections inside society. It is a procedure of individualization just as of socialization as the individual is rarely detached; rather they are perpetually captivating in cooperations with the world. It is formed by and shapes different things, for example, the economy and even networks. A typical impact on an individual is whereby they experience culture stun, where subjectivity of the other culture is viewed as outsider or antagonistic. Since society depends on bunch cooperations, regular implications take into account basic casings that they can allude to when conveying a given subject (Horton, 2010). They are gotten from every individual understanding their abstract encounters and giving numerous parts of importance. Since 1712, the occupants of Santa Fe have recollected how they were expelled in the Pueblo Revolt yet figured out how to advance back. The pioneers restored themselves and returned to their underlying foundations. Today, La Fiesta de Santa Fe is viewed as probably the most established festival in the country. Its underlying foundations go back to when a general haggled with the Indians who involved Santa Fe to permit Spanish pioneers to return. He, being a strict man implored by a little rule of Virgin Mary and guaranteed that if the pioneers were permitted back, they could always remember her mediation. For some time, the guarantee was not kept up until a Lieutenant Governor interceded. The Santa Fe Fiesta, Reinvented gives another viewpoint to the dubious personality arrangement of the Mexico’s Hispanos. The book cautiously focuses on the emblematic activity of the occasion and investigates sex, time, family history and sexuality which are the premise of the social patriotism. As the Hispanos were to a great extent minoritized in the Santa Fe, their elites kept on concocting and re-make the foru social associations that

Music Lesson for Visually Impaired Children in Schools

â€Å" The term ‘visual harm ‘ alludes to individuals with unretrievable sight misfortune † ( Open University, 2006 ) . In any case, this class of individuals who require specific guidance requests ( SEN ) other than incorporates individuals whose harm can be recuperated after clinical guide. As a rule, an individual is non viewed as outwardly hindered when vision is conceivable with the guide of spectacless or contact focal points. Visual harm can be caused after familial breakdown and visual damage to the oculus before birth, after birth and during life expectancy ( Miller and Ockelford, 2005 ) . There are 1.5 million children worldwide that experience the ill effects of visual harm. There are numerous oculus conditions that can do visual harm in kids. Amongs them are Albinism, Cataracts, Coloboma, Cortical visual harm ( CVI ) , Glaucoma, Nystagmus, Optic nervus upsets, Retinopathy of rashness and Retinitis pigmentosa ( Miller and Ockelford, 2005 ) . There are a few factors that can affect the outwardly impairer ‘s capacity to get by with their status and guide better. The authority healer ‘s backing can be a significant impact, and the family ‘s mentality has a significant bit as great. Moreover, cultural and enthusiastic security has been demonstrated to be truly of import.Music and the non-expert music educators and the SEN kidsMusic can regard each kind of specific guidance request without even the suitable perception of the music teachers. Since the head must be profoundly vigilant all the clasp, causes strained quality. Loosening up music can reduce tensenesss degrees ( Kersten, 1981 ) . Scientists in the nation of music found that music can deliver hearing each piece great as quiver. Elizabeth May ( 1961 ) has discovered that hard of hearing children can encounter music through quivers, and execute in an alone way. Blending to Zimmerman ( 1997 ) , music can enchant affirmation, create yearning and fulfillment, in single and gathering work inside the school condition. Music exercise over the span of study is extremely of import since it assists with propelling self usefulness in kids. It encourages unwinding and cheerfulness in contrasting and the treatments and different exercises that the children are educated. Besides, kids with specific guidance requests may contrast themselves and different children in the schoolroom. In any case, during the music exercise they are allowed to slacken up and participate each piece. In add-on to that, music can enchant innovativeness for the children with specific guidance requests. Kersten ( 1981 ) has shown that, â€Å" Music gives an of import tasteful part to the lives of located people † ; subsequently, VI students can make originative degrees through melodic exercises. In the occurrence of non-located children, music toys can be extremely useful since located children have vision as the principal tangible so as to pick up objects and especially toys. Moreover, these understudies can play a cadenced instrument and deliver consistent beat, and participate in music composings. When all is said in done, a non-located individual can spread out life encounters by the use of different faculties. Visually impeded individuals utilize sound as a way to balance their loss of vision. Going to shows is ever agreeable in light of the fact that they can to the full participate like every other person in the crowd. It is extremely significant how this signifier of correspondence can follow up on their sentiments of confidence. The greater part of the outwardly hindered are listeners, yet some of them are progressively associated with music by executing or in any event, creating. Non-master music teachers have an extraordinary obligation when teaching kids with specific guidance requests. Despite the fact that, they are non prepared to cognize a way to react within the sight of any activity, or, how to gain proficiency with a vocal to each extraordinary example of specific guidance request, the music teacher is of import to be educated and take the fitting readiness refering how to get familiar with the child. Being discerning of the fundamental indications the children show is one way to learn them.The Music educator in contrasting and the Music healerThere are numerous contrasts between the music instructor and the music healer. â€Å" Music treatment and music guidance are recognizable subjects and have separate evaluation requests † ( Patterson, 2003 ) . Patterson ( 2003 ) brings up that the healer and the teacher are two unique analogs. The educator is the individual dependable to learn music ; on the different manus the healer tends to cultural a nd informative achievements through music. At the end of the day, the motivation behind the music teacher is to deliver music, the reason for the music healer is to flexibly an improvement in mental and physical wellbeing through music. These two capacities ought to non be confounded. In any case, there are some continuous misinterpretations that music teachers and healers are set abouting a similar planning, and they are providing similar administrations. What is the capacity of the music educator? VI kids frequently visit either a healer or a music healer ; thus, music teacher is non mindful T O treat the child however to learn music with respect to different children. The music exercise should gracefully delight to the children and in the event that they are dealt with something else, that may do negative sentiments and accentuation. Kids with creature or physical harms can go truly talented instrumentalists, and the educator ought to keep up that in head and handle them each piece. Fitting to Patterson ( 2003 ) , music educators can team up with music healers, through crowds or in-administration arrangement. This obliges the opportunity for music teachers to larn new methods and plans. They can be educated and refreshed refering the potential employments that a specific guidance request child will stand up to in a standard school.Children with visual harm in standard schoolsIn the standard school, a cluster of difficulties may be a deterrent for a VI kid. First of entirely, the child may hold inconvenience perusing notes from the board on account of â€Å" misshapening of profundity perceptual experience, shading perceptual experience, what is being seen and seen † ( Arter et.al, 1999 ) . Besides, the child may non have the option to think to approach and far separations, and this may do visual exhaustion to the child. These employments can be fathomed by providing more clasp to treat the visual data. There are numerous slants refering the school condition ‘s work. A few people bolster the idea that the school should offer security for disabled individuals. Be that as it may, others can't help contradicting this, bearing only hardly any means ought to be taken so as to support them. Blending to Patterson ( 2003 ) , numerous teachers have expressed that they do non experience arranged to cover with kids with larning inconveniences. An investigation of present day mainstreaming designs in the southern United States bolster this ( Music Educators Journal 58, April 1972 ) . Moreover Jaquiss ( 2005 ) has gathered a few proclamations by music educators that show the ineptness of the music teachers: â€Å" I need considerably more clasp to be after if understudies with SEN are going to be going to my exercises † Furthermore, â€Å" I have bounty to make without agonizing over sorts who ca n't peruse or make † . Blending to this, a few educators would encounter progressively sure on the off chance that they could hold more arrangement on the most proficient method to learn music to understudies with specific guidance requests. Witchell ( 2001 ) states that teachers ‘ standpoints ought to be practical, and a made sure about technique for larning is required for SEN kids. Besides, the Philpott and Plumeridge ( 2001 ) recommend that arraigning an all encompassing assault that consolidates executing, forming and listening increments the common advancement of melodic development.Extracurricular work, all through school, for the VI kidsA school is a topographic point that goes about as a little network where individual can do companions and partake in gatherings and in various events. The outwardly disabled and each other specific guidance request kids have an extremely hard everyday arrangement as a result of the educator ‘s requests, and the treatments they are set abouting each twenty-four hours. In this example, it is rather difficult to request from these children to partake in any extracurricular action after school. Constraining the child to fall in any music gathering, requests more endeavor from the teacher and the child. In any case, there are numerous melodic outfit exercises that children can partake, which do non require documentation. A few outlines are: the Caribbean steel dish, the craftsmanship and exchange of the steel set, gamelan ensembles and various kinds, which require extemporization by the instrumentalists. In this occurrence outwardly weakened children can to the full participate at a similar degree with their classmates, and experience a feeling of uniformity and same capableness.Visually impeded children in the early old agesZimmerman ( 1997 ) outlined that kids who can see are all the more engaging on the grounds that they collaborate more. On the different manus, babies who are non-located may non interface so much, and might non get a similar reaction as the located children. During the early mature ages kids incline toward toys from wood or metal than plastic 1s on the grounds that the sound they produce is all the more energizing. Moreover, in this age outwardly debilitated chi ldren can make things happen varying media stuffs. A posting-box recording hardware can spread out nature and turn power over sound through listening pleasance. In the standard child's room school, the located child is take separating in singing nursery rimes and melodic games. Vision is the feeling that empowers children to connect lazy sounds with what they see. Zimmerman ( 1997 ) recommends melodic prompts so as to help the outwardly weakened children. The non-located ought to be offered clasp to contact the instrument, produce a sound by mistake and get down examining the instrument. One pleasant learning technique

Well I Know That Its a Wonderful World

Well I Know That It’s a Wonderful World I slept. I slept voraciously. I slept with a vigor to make up for all the lost sleep in the last 3 months. After obsessively refreshing the Academic Record page for like the n! time, it was a strange feeling to find a semesters worth of rushing over to Building 68 to turn in psets and late essay-writing nights with Jay Chou mixed with Les Mis playing in the background had turned into five simple letters and a two-digit decimal figure. How anticlimactic. This last semester passed by in a flash. Unfortunately, this semester also turned out to be rather less exciting for me because of the combination of directing an ESP program almost single-handedly and trying to manage 72 credits until mid-Nov (with orgo added into the mix which is more like 18 credits than 12). August rush. orientation. yay frosh! breezy walks across harvard bridge. omg what did you do over the summer?! jp licks runs. staying up all night. dance parties. new and exciting (for now) classes. japanese! understanding everything in class. meeting froshies. chinatown excursions. seagulls by boston harbor. sunshine. September 5.12. video games. exams. exams? EXAMS! 50/100 X( standard deviations. class average. tooling. renaissance. jan van eyck. raphael. solow model. cosi sandwiches. orange juice cartons. sleeping through lectures. new taiwanese restaurant! yay. satprep. satprep. SATPREP. EMAILS! PARENTS! STUDENTS! TEACHERS! madness. October retreat! scrumptious food. stanford. stanford splash! californian middle school kids. ex-mit stanford grad students. palo alto chinese food. warm sunny days. harvard square. add/drop form. golden leaves. ihouse social dinners! bbq. california pizza kitchen. prez debates + rhetorical analysis. ihouse brunch. grease. 51/100. mid-semester resolutions. ozonolysis. tempera. caravaggio. tenebrism. November tksgiving! dc. lincoln memorial. congress. white house. dc metro. black friday. nyc. reunion! food! long, long, loooong bus rides. elections! obama. change. massachusetts question one. short days. mit splash! middle school kids! craziness! 53/100. apple cider. conjugation. Hfr plasmid. vermeer. delacroix. monet. haystacks. December snow? no snow. :( exam 3. studying. hayden library. rotch 4th floor. thailand cafe takeouts. 4:30 pm sunsets. last day of classes. pizza. tooling. procrastinating. youtube. tooling. procrastinating. friday nights in the library. calculating grades. delirium. final papers. art history final. bio final. packpackpack. logan airport. snow! san francisco. tokyo. taiwan!!! on the 27-hour trip back from boston, i started and finished the brief wondrous life of oscar wao. listen, well let you go if you tell us what fuego means in english. i closed my eyes, unable to continue.

Essay on the Dark Side of the Mind Exposed in Cask of...

The Dark Side of the Mind Exposed in Cask of Amontillado A wrong is unredressed when retribution overtakes its redresser. It is equally unredressed when the avenger fails to make himself felt as such to him who has done the wrong. With that statement, Montresor begins his tale of revenge deciding that the act must be slow and sweet and that in order to fully enjoy it, his adversary must be aware of his intentions. Hidden within those same few lines, lies not only this horrid plan, but also the true interest of its true author. In his Cask of Amontillado, Edgar Allen Poe reveals his supreme interest in the dark side of the human mind and heart. nbsp; Much of what a story means, much of its effect on the reader depends on†¦show more content†¦He is only concerned with attempting to understand the mind of Montresor as he commits the ultimate dark act of murder. nbsp; Throughout the story, Montresor shows that the murder was what is now called in the first degree - it was clearly preplanned and intentional. By giving [the attendants] orders not to stir from the house, Montresor shows that he was very aware of his actions. Even the placement of the bricks and mortar, as well as the clever concealment of the trowel reflect the final execution of a well thought out plan. In dialogue, Montresor also reveals his plan: Fortunato: the cough is a mere nothing; it will not kill me. I shall not die of a cough. Montresor: True - true. Montresor says that it is true. Fortunato will not die of a cough, he will die at the hand of Montresor. The deep-seated hatred necessary for the preplanned extinguishing of anothers life shows this dark side which Poe so wishes to be understood. Poe seems to suggest that even if the readers have not physically carried out such a hideous act as that of Montresor, they have in their imaginations. nbsp; Even the calm way the story is related by Montresor causes the reader to wander further into the mind of the murderer - further into the dark side of the mind and of the heart. With the line for the half of a century no mortal has disturbed the bones, a new perspective on the story emerges. But even when the fact that the story was

Phase Definition and Examples

In chemistry and physics, a phase is  a physically distinctive form of matter, such as a solid, liquid, gas, or plasma. A phase of matter is characterized by having relatively uniform chemical and physical properties. Phases are different from states of matter. The states of matter (e.g., liquid, solid, gas) are phases, but matter can exist in different phases yet remain in the same state of matter. For example, liquid mixtures can exist in multiple phases, such as an oil phase and an aqueous phase. The term phase may also be used to describe equilibrium states on a phase diagram. When phase is used in this context, its typically synonymous with a state of matter because the qualities that describe the phase include the organization of matter as well as variables such as temperature and pressure. Phases of Matter The distinct phases used to describe states of matter include: Solid: Closely packed particles with a fixed volume and shapeLiquid: Fluid particles with a fixed volume but variable shapeGas: Fluid particles with neither a fixed volume nor shapePlasma: Charged particles with no fixed volume or shapeBose-Einstein condensate: A diluted, cold boson gasMesophases: Intermediate phases between solid and liquid There may be multiple phases within a single state of matter. For example, a bar of solid iron may contain multiple phases (e.g., martensite, austenite.) An oil and water mixture is a liquid that will separate into two phases. Interface At equilibrium, there is a narrow space between two phases where the matter doesnt exhibit properties of either phase. This region, known as interface, may be very thin, yet can exert significant effects.

The Atmosphere and its Layers Free Essays

How does the atmosphere affect conditions on Earth? What is Earth’s atmosphere composed of? How do pressure and density vary with altitude? What are the characteristics of the major layers of the atmosphere? Important Terms atmosphere alarm pressure barometer troposphere weather stratosphere ozone layer mesosphere troposphere Ionosphere aurora At 8848 meters (29,030 feet) above sea level, Mount Everest Is the highest mountain in the world. In 1952 Edmund Hillary, a New Zealand mountaineer, and Tenting Norway, a mountain guide from Nepal, became the first humans to reach the top. The climb was very dangerous for several reasons, including the extremely low temperature and low level of oxygen at the summit. We will write a custom essay sample on The Atmosphere and its Layers or any similar topic only for you Order Now When they finally made it to the top, the two men cheered and embraced. Then Hillary did something to prove a point ?he took off his oxygen mask. He wanted to show that a person could stay alive while breathing naturally at that high altitude. But after a few minutes, his vision began to fail. When Hillary replaced his mask, his vision improved. Then the two men started back down the mountain. Why did Hillary and Tenting need to carry oxygen to the top of Mount Everest? And why was It so cold there? The answers to these questions depend on how the alarm around Earth changes with altitude. Earth’s Protective Layer What you commonly call air, scientists call the atmosphere. The atmosphere (at mum safer) is the layer of gases that surrounds Earth. The atmosphere forms a protective boundary between Earth and space and provides conditions that are suitable for life. The atmosphere protects Earth’s surface from continual pounding by meteoroids, chunks of rock and metal from space. The atmosphere also protects Earth from much f the high-energy radiation from space. The atmosphere holds in heat and helps to moderate Earth’s temperatures. Without the atmosphere, Earth’s surface would be similar to the moon’s, boiling hot during the day and freezing cold at night. Earth’s relatively constant temperatures allow life to flourish. The atmosphere also provides the gases that are essential for life. Carbon dioxide In the atmosphere Is essential for plants and some other organisms to carry out photosynthesis. Photosynthesis Is the process of capturing the sun’s energy to make food. Oxygen Is produced during photosynthesis and released into the atmosphere. Your body uses oxygen to carry The atmosphere is a mixture of different gases. The composition of the atmosphere is fairly uniform up to an altitude of about 80 kilometers. Earth’s atmosphere is a mixture of nitrogen, oxygen, water vapor, and many other gases, in which tiny solid and liquid particles are suspended. As Figure 2 shows, two gases?nitrogen and oxygen?make up more than 99 percent of clean, dry air. The amount of water vapor in air varies from 0. 02 percent in cold, dry air to more than 4. Percent in warm, moist air. Various amounts of water droplets and solid particles are suspended in the atmosphere. Some solid particles can be seen as floating dust, but most particles are microscopic. These solid particles come from various sources, including smoke from fires, ash and dust from volcanic eruptions, and salt from ocean spray. Air Pressure The atmosphere has weight because of Earth’s g ravity. As a result of this weight, the atmosphere exerts pressure. Recall that pressure is the force exerted on a surface divided by the area over which the force is exerted. Air pressure is the force exerted by the weight of a column of air on a surface. At sea level, air pressure is about 101 ,325 Newton’s per square meter, more commonly expressed as 1013. 5 milliners. One Millard equals 100 Newton’s per square meter. Effect of Altitude. Air pressure changes with altitude. The atmosphere is densest near Earth’s surface and becomes less dense as altitude increases, as shown in Figure 3. Why is this? Air can be compressed, as it is when you pump air into a tire or a basketball. Near Earth’s surface, the column of air includes the entire depth of the atmosphere, so the pressure and density are high. As altitude increases, the depth of the column of air above decreases, so the pressure decreases. At high altitudes there is very little air in the column above, so air pressure is lower. As altitude increases, air pressure and density decrease. About half of the total mass of the atmosphere is found below an altitude of 5. 6 kilometers. When Hillary and Tenting climbed Mount Everest, they went well above this halfway point. As they climbed, the air became less dense. Hillary had trouble breathing without an oxygen mask because there were fewer oxygen molecules per cubic meter of air at the summit than at sea level. Measuring Air Pressure. Scientists measure air pressure with an instrument called a barometer. The first barometer was invented in 1643 by the Italian scientist Evangelists Torricelli’s. Torricelli’s invented a mercury barometer, similar to the one shown in Figure 4. As air pressure increases, the column of mercury in the barometer rises. As air pressure decreases, the column of mercury falls. Thus, a measurement of the height of a column of mercury is a measurement of air pressure. At sea level, the average air pressure is about 760 millimeters of mercury or, more commonly, 29. 2 inches of mercury. An aneroid (an uh rood) barometer is a smaller, more portable type of barometer. The word aneroid means â€Å"not using liquid. † Aneroid barometers use a metal chamber that expands and contracts with changes in air pressure. Temperature changes dramatically as you move up from Earth’s surface high into the atmosphere. Scientists use variations in temperature t o divide the atmosphere into four vertical layers. The four layers of the atmosphere are the troposphere, the stratosphere, the mesosphere, and the troposphere. The Troposphere. You, along with many other living things, live in the layer of the atmosphere called the troposphere. The troposphere (troth pup safer) is the lowest layer of Earth’s atmosphere. This layer contains almost all of the atmosphere’s water vapor and suspended particles, which are important in the formation of clouds and reciprocation. Most weather takes place in the troposphere. Weather is the condition of the atmosphere in a particular place at a particular time. The height of the troposphere ranges from about 9 kilometers above the poles to 16 kilometers above the tropics. The average height of the troposphere is about 12 kilometers. In the troposphere, temperature generally decreases as altitude increases. Though it varies somewhat, the rate of decrease averages about 6. 5 Celsius degrees per kilometer. For example, if it is ICC where you are on Earth’s surface, then it is probably about ICC at an altitude of 2 kilometers above you. This characteristic of the troposphere accounts for the extremely low temperatures that Hillary and Tenting had to withstand when they scaled Mount Everest. The Stratosphere. Above the troposphere, as shown in Figure 5, is the stratosphere. The stratosphere (strata uh safer) extends from an altitude of about 12 kilometers to about 50 kilometers. The temperature of the stratosphere remains nearly the same from the boundary with the troposphere to an altitude of about 20 kilometers. Above that height, temperature increases as altitude increases. The temperature in the lower stratosphere remains about -ICC. Above 20 kilometers, the temperature rises to about COCO. The upper stratosphere is warmer than the lower stratosphere because of the presence of the ozone layer, a region of high ozone concentration. Recall that ozone is a highly reactive gas whose molecules are composed of three oxygen atoms (03). Most of the oxygen molecules you breathe are composed of two oxygen atoms (02). In the stratosphere, the energy of sunlight is great enough to split 02 molecules into single oxygen atoms (O). When an oxygen atom (O) collides with a molecule of oxygen (02), ozone (03) is formed. Ozone absorbs ultraviolet (XIV) radiation in sunlight and filters such of it out before such radiation can reach Earth’s surface. The energy absorbed from UP radiation is converted into thermal energy, warming the upper stratosphere. Because UP radiation can be harmful to living things, the presence of the ozone layer is extremely important to life on Earth. In humans, I-JP radiation can cause a deadly form of skin cancer. Certain chemical pollutants have been depleting ozone in the stratosphere, permitting more UP radiation to reach Earth’s surface. However, the release of such chemicals was limited by international agreements and national policies adopted in the sass. As a result, ozone levels in the stratosphere appear to have stabilized. The Mesosphere. The layer above the stratosphere is the 50 kilometers and extends to about 80 kilometers. In the mesosphere, temperature decreases as altitude increases. At the top of the mesosphere, the temperature approaches -ICC. The air is very thin in the mesosphere. Studies in the sass discovered that air in this layer may move at speeds of more than 320 kilometers per hour. Most meteoroids that enter the atmosphere burn up in the mesosphere. The Troposphere. The outermost layer of the atmosphere, the troposphere (thru mom freer), begins at an altitude of about 80 kilometers and extends outward into space. No boundary marks the end of the atmosphere. Instead, the thin air of the troposphere gradually merges with space. In the troposphere, temperature increases rapidly with altitude, from about -ICC to more than 10000C. Recall from physics that temperature is a measure of the average kinetic energy of molecules. Because gas molecules in the troposphere absorb solar radiation and move very fast, the temperature is quite high. The Ionosphere. The ionosphere (eye ann. uh safer) is not a distinct layer of the atmosphere. Rather, it is a region of charged particles, or ions, that overlaps the lower troposphere. In the ionosphere, molecules of nitrogen and oxygen lose one or more electrons as they absorb high-energy wavelengths of solar radiation. The molecules become positively charged ions. These ions are most dense between the altitudes of 80 and 400 kilometers. At these high altitudes, certain radio waves sent from Earth’s surface, such as AM radio waves, bounce off ions and travel back to Earth. You can often hear AM radio stations from very far away at night because the sun’s radiation is blocked by Earth. The ions start o recombine at night, allowing AM radio waves to travel farther. How to cite The Atmosphere and its Layers, Papers

Airlines Australian International Market -Myassignmenthelp.Com

Question: Discuss About The Airlines Australian International Market? Answer: Introduction The purpose of this task is to provide a brief about the activities of the company Emirates. The Emirates Airlines is an organization which was originated in the year 1985. The airline is a subsidiary of The Emirates Group which is wholly owned by the government of Dubai. The company is the largest airlines of middle-east Asia which operates 3600 flights per week from its Dubai international airport to 140 cities or more in 81 countries and six continents. Further it shall also be noted that the company has attained fourth position in worlds largest airlines. Activities of Emirates are divided into two sectors that are Emirates SkyCargo and Emirates Executive. SkyCargo is an air freight division of the company which was originated in the year 1985 and executive was originated in the year 2013 by the company to provide assistance of corporate and private charters (Emirates, 2018). Further, the below mentioned report talks about the marketing mix of the company Emirates. Marketing mix refers to the combination of factors which tells about the attribute of the company. This tool is helps organizations in pursuing their marketing objective. The task explains 8ps that are product, price, place, promotion, physical evidence, people, distribution and partnership. Furthermore, it explains the competitive analysis of the company and contemporary issues faced by the management. More details about the task are discussed below: The marketing mix of Emirates airline is discussed below: The company has a mixed fleet of products in their portfolio like Airbus corporate charter and Boeing wide body aircrafts. In order to gain competitiveness the company always remains competent and innovative with its products and services provided in the market. The products of Emirates include excellent and consistent services which paved the way for the company to rapidly grow in the international as well as domestic market. The company provide both personal and profession approach towards their customers so as to increase the level of satisfaction (Farouk, Cherian, Shaaban, 2017). The company is the first one to supply personalized videos, shower facilities and private suite in their aircrafts. This activity of the company helped them to gain acceptance in the whole market. Further the services are provided as first class, business class and economic class services. Further it shall be noted that apart from providing airlines services the company also provides better housing and healthcare facilities to its employees so as to keep them happy and satisfied (Beik, Galbraith,2016). As Dubai is a link between the east and the west part of the world, so that the company gains the advantage to serve more services at low cost in the market. Emirates serve low cost tickets in the market, if compared to other airlines companies. The company uses shortest available routes and offer direct flight services to its customers so as to eliminate the increment in the cost on tickets. Further, due to direct flights in many destinations the company enjoys the advantage of effective pricing policy in the market. With this policy the customers also save their income which increases their satisfaction level towards the company (Mumtaz, 2017). Emirates also hire people at low cost which automatically reduces the fare charges and low pricing strategy. The company also uses the dynamic pricing strategy to manage the seat capacity on the airplanes so as to get highest available price to every seat which they sell. This results in flexible pricing of the seats. Being headquartered in Dubai, the organization manages all its operations from Dubai airport itself. Further Emirates operates around 3500 flights averagely in a week and the network of the company is spread through six continents and eighty one countries and one hundred and forty cities in total. Further the company is indulged in providing non-stop commercial flight services via long routes like Dubai to Dallas, Los Angles, Houston and San Francisco (Shaw, 2016). Emirates also use strategic hub locations to gain the top most position of global transporter in the external market. This activity also helps the company to maximize their benefits as well. The airlines believe is providing direct flights to the customers to increase their level of satisfaction. Distribution strategy is use by the company to allocate and distribute tickets through travel agents and tour operators present in different parts of the market. The company also provides various services through its official website (Coleman, 2015). Promotion The organization launched a promotional campaign for the airline to become more competent in the target market. Fly Emirates. Keep Discovering is the slogan of the company, and the vision of the company is to build and maintain a position among the global leaders of the airline industry. Considering to that, the company developed above par performance by taking calculative risks and adequately using all the available resources. The company develops marketing tactics to attract more and more customers in the market. Special discounts and package travel tickets etc. are offered to the customers in the market (Charter, 2017). Further the company also launched special but limited packages for children in their promotional plan. Under this package the parents were allowed to travel with two kids of less than sixteen ages; and the cost of accommodation, travel and food would be free for the kids (O'Connell, Bueno, 2016). This campaign was named as The Kids Go Free. Physical Evidence The company Emirates mainly focuses on providing quality services to its customers and provides a pleasant experience while travelling. The company has a dedicated terminal in Dubai which includes the state of art and culture for the comfortability of people. As discussed above, the organization is the first one to provide shower facility, personalized videos etc. in their flight which provide a good ambience to the passengers (Min, Joo, 2016). The airlines have new fleets that are highly equipped with entertainment facilities for its customers. The stylish office buildings, lounges at airport add an additional feature to the fame of the company. A passenger while travelling with an airline wants to travel safely and properly reach their destination. So, the cabin crew of Emirates gains the trust of the customers so that they do not hesitate to communicate their problem on board. So, inn this way the physical evidences helps the organization to increase the satisfaction of customers of the company (Emirates, 2018). The company has 64,768 people in total working with them who are working in the organization with a motive to increase the satisfaction level of the customers. Apart from the customers of the company, the management also aims to satisfy the employees in the market as well. The company has a huge family of employees working with them who belongs to different parts of the world. The management adequately takes care of the cross culture activities so that no persons interest is harmed with their actions. Concerning to interest of the employees, the company also provides bonus to them so as to keep them happy (Emirates, 2018). Talking about the customers, the company carries more than 50 million people with them. So, the organization needs to take care of the requirements of the customers. The employees of the company are 24* 7 available for the customers (Redpath, O'Connell, Warnock-Smith, 2017). Distribution Distribution process includes the distribution of products and services offered by the company. The backbone of the company is its services provided in the market. The management of the company constantly aims to provide maximum optimization of their services to the customers in the market. The organization provides first class lounges, special and additional services, customer relation management services in the environment. All such activities are streamlined on end to end process so that the customer can attain services according to their requirements (Kotler, 2015). The cabin crew of the company distributes quality services to the customers with utmost priority. The company is also known for their welcoming nature and being placed in an airlines company it is important for Emirates to welcome all guest with the cultural heritage so as to increase the sales transaction of the company. Lastly, the website provided by the company helps the company acknowledge themselves with all services provided by the company in the market. The customer can also tell their issues to the company online. The management is 24*7 available to solve the issues of the customers (Wensveen, 2016). Partnership Partnership is initiated by the organization so as to improve their strengths in the market. With respect to that, the company Emirates has partnered with various organizations of same industry to become competent in the target market. Like, Emirates partnered with Qantas to provide services in western parts of the world. This alliance helped the company to reach in those parts of the world where it was impossible for them to reach alone. Further it also helped the company to gain more international customer base in the market. The joint venture collectively helped both the companies to earn good amount of profits in the market. Emirates Skywards has also partnered with various organizations to achieve success in the target market (Holland, Jacobs, Klein, 2015). Marketing Strategy The organization has segmented the market in two basic categories that are, profitable and unprofitable sector. The profitable sector is the business traveller and unprofitable sector is one economic class services provided by the company. The business class passengers of the company give the highest profit to them. Further the company targets the customers who aim to get luxury services in the market. People between the age group of 30-60 are targeted by the company in the market. Emirates Company is positioned at a premium place in the market. The company is known for providing good and innovative services in the market (Piltz, Voltes-Dorta, Suau-Sanchez, 2018). Competitive Analysis The company Emirates initiated various strategies in order to stand high in front of its competitors in the target market. Strategies like cost containment, customer focused etc. were initiated by the organization in the market. Further it shall be noted that the aviation industry has high degree of competition and the competition which the company Emirates faced in the market is discussed below: Etihad and Lufthansa are the major competitors of the company in the market. Further the information about both the companies is discussed below: Etihad Airways Etihad Airways was established in the year 2003 as national airlines of UAE in the market. The company has combined its partnered with many organizations in the market some of them are, Aer Lingus, Virgin Australia, Air Seychelles, and Air Berlin etc. The company is second largest airlines of the UAE after Emirates. So, it shall be noted that Emirates is bigger than Etihad in terms of growth and market share in international environment (Etihad, 2018). Lufthansa The European airlines industry is dynamic and has competition among various companies as well. Deutsche Lufthansa AG was originated in the year 1926 and then re-originated in year 1954. The company is a flag carrier of Germany and is the largest airline of Europe in terms of overall passengers carried as well. Also in international context, the company comes on the fifth position in terms of passenger base. The company serves in 18 domestic, 183 international and 78 countries across 4 continents. Further along with its partners, the company serves in total 410 destinations worldwide. Further comparing both the companies, it shall be noted that Emirates is a fast growing organization and Lufthansa is used to match up to the activities of the company. The company is behind Emirates in terms of revenue and operating profit. Thus, it shall be noted that Emirates Airways is working excellently in its field and is adequately satisfying the requirements of the customers as well. Resulting to which, the company is being placed on the most position in aviation industry of UAE and has more customer base than its competitors. The organization gains the opportunity to penetrate the market growth by expanding its activities in various parts of the world and diversifying their business by partnering with various organizations (Yin, Dargusch, Halog, 2015). Contemporary Issues faced by organization As the company has gained the title of worlds longest airline route in the market due to which the organization faced challenges to survive in the market. The contemporary issues faced by Emirates are listed below: Competition: competition is one of the biggest challenges for the company as there is presence of many rivals for the company in the airlines industry. As discussed above the company has many competitors present in the market. But it shall also be noted that Emirates is prevailing on the highest position in the target market. Competition is one aspect which is constantly present with the company; resulting to which it acts a pressure on the organization to work efficiently otherwise the competitors will overtake them in path of success. Further it shall also be noted that the company needs to spend huge amount of money to keep them competent in the market (Wang, Hsu, 2016). Technology: Technology is an important issue for the organization. The aviation industry keeps on fluctuating and there is constant introduction in innovative technology due to which many times the organization face problem in keep them intact with the technological upgradation. It takes time for the employees to understand the advanced technology and apply them in the activities of the organization; also there is risk for the company while using new technology. If the employees do not correctly apply such innovation then the customer might face problem in this case (Logothetis, Miyoshi, 2016). Labor Unrest: The employees of the organization suffer the problem of unrest. As the activities of the organization run 24*7 due to which the employees suffer. Many times the pilots boycott due to which the company faces the crunch of employees resulting in dissatisfaction of the customers in the market. The cabin crew employees walk out from the company because of pressure of the work (Tembleque-Vilalta, Suau-Sanchez, 2016). Brand reputation: In order to maintain the reputation in the market, the company needs to maintain the image formed in the market. As discussed above the company is positioned at a premium place in the market due to which the customer gets attracted towards the services of the company. So, in order to maintain that image, the needs to hire efficient employees on a regular basis and invest in promotion etc. activities as well. This cost high for the company (Fageda, Suau-Sanchez, Mason, 2015). Fuel Prices: Fuel prices are one of the biggest concerns in the airlines industry as the price keeps on fluctuating. The company cannot increase the prices of tickets in the market otherwise it will dissatisfy them. Also they cannot bear the high price of fuel themselves, so this acts as a major concern for the company. Recommendation The following recommendations can help the company to attain growth in the target market. The details are discussed below: The company shall aim to reduce its operation cost investing in technology which gives them monetary benefit in the market. The cost shall be controlled so as to improve the activities of the organization effectively and efficiently. Reduction in cost will also increase the profits of the company. The organization shall adequately take care of their pilot and other employees. The management shall not pressurize them to work more and they should provide them good workplace environment as well. Also the organization shall focus on providing low cost carrier services as well. As these services are at a boom in the market due to which more customers prefer these low rates services in the market. Companies like Easyjet provide low cost carrier services in the market due to which more customers prefer such services. Further the organization shall diversify their business in different parts of the world. They shall also initiate partnership with different companies of aviation industry so as to increase their customer base as well. Further the company shall also adequately fulfill their corporate social responsibilities in the market. Conclusion Thus in the limelight of above mentioned events, it shall be noted that the company running successfully in the target market. Emirates Company is regarded as best airlines company present in UAE. The company offers premium airlines services, also the organization is known for providing innovative technological services in the market. The company is a part of Emirates group. Further the above mentioned task discusses about the marketing mix of the company along with the information about its competitors and issues faced by them in the market. Thus, report adequately justifies the requirements of the task. References Beik, N., Galbraith, J. (2016). 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